The VIPP Report: Legendary radio personality Bill Price purchases two broadcast stations in Kentucky

 

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BILL PRICE BROADCASTING ACQUIRIES 104.7 WLOU AND 1240 WLLV

(Louisville, KY) Bill Price Broadcasting announces the acquisition of two radio stations in Louisville. As of January 1,2018, they have acquired WLOU and WLLV.  The deal was completed in December 2017, and the acquisition became official the first day of the new year. WLOU is a dual AM & FM station simulcasting on the historic 1350 AM and 104.7 FM, programming rhythm and gospel.  WLLV 1240 AM is the only gospel talk outlet in the area.

“This is a big day for our community” says Bill Price.  “It enables these stations to be under local ownership for the first time in 13 years.  This acquisition could not have been completed without the support of the community and several area ministries that played a vital role.”

Price intends to keep both formats of WLOU and WLLV the same while improving both formats and their signals. Currently both stations will service listeners in Metro Louisville and Southern Indiana.

Bill Price Broadcasting will be an owner-operated broadcast outlet which makes them belong to an elite group within the region.  Most local radio stations are owned by large companies with multiple outlets that they own, but they do not manage the day-to-day operations.

Price, an iconic figure in the broadcast business, has spent over 40 years developing programming and local radio talent. “It’s an honor to follow in the footsteps of my mentor, William E. Summers, III who once owned and managed WLOU,” says Price.  Reverend Summers become the first black person to manage a radio station in the United States, and in 1971 became the first black person in Kentucky to own a radio station.

Price’s legendary career includes stints at Clear Channel, Cox Broadcasting, Blue Chip Radio, Johnson Communications and Anchor Radio.

WLOU is a historic station, and I have been blessed to be part of the most significant occasions, such as achieving number one ranking in the market; switching from a day-time to a 24-hour broadcast; launching WLOU on FM; winning the Stellar Award for National Mid-Market Station of the Year in 2012; the return of Summerfest, and the launch of the Tom Joyner Morning Show in 2015.  Owning these stations is a lifelong dream that has come to reality.  Never stop chasing your dream,” stated Price.

WLOU and WLLV is located at 2001 W. Broadway, Louisville, KY 40203.  For additional information go to http://www.wlouonline.com.

To setup an interview with Bill Price and/or a member of Bill Price Broadcasting contact VIPP Communications at info@vippcommunications.com.

Send us a story idea at thevippreport@vippcommunications.com.  Follow us on Twitter @thevippreport @vippcomm and on Instagram @vippcommunications

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